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Jameson Limited edition Pack

Ahead of Nigeria's Independence Day in 2022, Jameson Irish Whiskey has revealed its fifth annual limited-edition bottle. This distinctive packaging, a creation of Nigerian-based illustrator Cynthia, embodies the brand's deep-rooted connection to community values.

Inspired by the joyous celebrations of young Nigerians during moments of unity, this fresh design emerged from a collaborative effort with the Nigerian agency, X3M Ideas, and was skillfully directed by Samuel Oluwagbemi.

Since starting this project, the design took several twists and turns before evolving into its final state.

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I was asked to create a pack that represented what Nigeria’s sense of community means to me. I've illustrated some of my favourite monuments, as well as symbols.

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Promotional Video